Well, okay, if you have enough non-CSAM images on your phone that are also in the NCMEC database, the reviewers will presumably get to see those specific images. They'll then go "these are obviously not naked children" and move on. If they're in the database and you also have a copy, presumably they're something like common memes that people save? That seems like it has a lower creepiness factor for reviewers to see anyway.
Getting more information about the hashing function they're using would be nice. It'd make it much easier to see how actually collision-prone this is. I'd be all for them getting some external review of it published, much like the review of the security-tokens they've published. (I appreciate that it's difficult, because providing the hashing function itself to experiment with lets awful people tune their images to be just-distinct-enough that they won't match.)
It's worth bearing in mind that Apple has a fairly strong motivation for the hashing to be good. They have to pay reviewers to look over these matches, and it's bad PR if it turns out that they're massively backlogged.