It’s a perfectly planned PR response but no one except the biggest sheep is buying it.
It’s a perfectly planned PR response but no one except the biggest sheep is buying it.
The other feature they're packaging with this (nudity warnings for children/teenagers) should be relatively uncontroversial. It seems well designed and respects the user's privacy: It shows a bypassable warning on the device, only sends a warning to parents for children up to 12 years old, and only if the child chooses to view it, and only after disclosing that the parents will be notified. I don't think there is much criticism they'd catch for that, no protests to quell.
On the other hand, the proposal that they're (rightfully) under fire for now is something that they can't easily back out of (they will immediately be accused of supporting pedophiles), and it's basically a "do or don't" proposal, not something that they can partially back out of. The press is also incredibly damaging to the "iPhones respect your privacy" mantra that's at the core of their current PR campaign.
I don't think they expected this level of pushback.
They could just say “Following the unexpected pushback, we will scan iCloud content on server like all other major cloud providers. Unfortunately this also forces us to shelve plans for end to end encryption for photos”.
To me that's the worst of the two. From what I understand, it uses AI trained to detect nude photos. This is much more likely to produce false positives than a hash compare.
Not only is it less accurate by nature, it's a backdoor that can be later used to scan the entire device for whatever photos it's trained to find and report to whoever it's coded to report to.
The PR show is kind of besides the point.
The company should only be concerned with following the law, not earning bownie points for extralegal behavior. Making the government happy shouldn't be a thing in a country ruled by law.