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At least link to the kickstarter project: http://www.kickstarter.com/projects/elegantinvention/isostic...

Looks awesome though, I'll grab one. And I bet that I'm able to change the microSD card ;)

They link to it in the article.

Twice no less!

I think the principle is that you give direct traffic to the important link rather than the content aggregator.

It wasn't just a 'content aggregator'. There was actually an article there, explaining it. I found it to be useful beyond just the kickstarter site, so I have no problem with them linking to it instead.

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