It turned out to be easier to take a company that was great at software, and turn it into a cellphone company, rather than trying to take a cellphone company and make it great at software.
It turned out to be easier to take a company that was great at software, and turn it into a cellphone company, rather than trying to take a cellphone company and make it great at software.
Motorola broke up into way more than two companies over time. It sold its TV business to Matsushita in 1974. Motorola bought General Instruments and became the largest builder of set-top devices in the world and also spun off ON Semiconductor in 1999. Later this home products division would largely end up sold to Arris. Freescale Semiconductor split off in 2003 then later merged into NXP in 2015. Further spinoffs and department selloffs include Iridium, what became General Dynamics Decision Systems, and Cambium Networks.
The second incarnation of the Iridium corporation we know now is the group of people who bought it at pennies on the dollar in the bankruptcy auction.
Accounting tricks aside, they didn't lose money on the downfall.
Before the start of the smartphone revolution (circa 2005) the "smartphones" of the time are what we'd call flip-phones now. They were smart in the sense that they could run apps (J2ME, blech), take pictures and such.
Moto had dozens of different models at any given point in time. All running various kinds of (what we'd call today) embedded operating systems, closer to what we'd class as a RTOS these days. Stuff like Symbian. Most / all of them were not that easy to do application development with. And none could really scale up in processing power (multi-core, which wasn't a thing back then), decent TCP/IP networking, and driving a large and complicated GUI.
In one sense, as a leader in the cell phone business, they should have been well placed to make a big splash with smartphones. But none of their software on that side of things was able to transition to that, which is why they adopted Android. To their credit, they did produce some decent Android phones, but because they relied on Google, they were now also competing severely with HTC, Samsung, LG and others.
All of my interactions with the cellphone division were somewhat negative. You got the impression that they thought of themselves as the best of the best and nothing you could offer was worth their attention. The damned RAZR success probably doomed them for good. I was using the smartphones every single day and was making suggestions for UI improvements and software features. They ignored all of it. Oh well. Everything I suggested became obvious updates once the general public had used the iPhone for a year or two.
Edit: apparently Nokia bought out Siemens years ago
Let's see, what all was sold off:
computer division, analog ICs (Onsemi), digitial ICs (Freescale, NXP), base stations (as mentioned), mobile phones (Motorola Mobility, Google, Lenovo). What did I miss?
It is funny that the Motorola as we knew it is gone, but many of the pieces remain. And others were able to make money using those pieces.
To this day I still fail to understand the corporate strategy behind all that.
https://www.investopedia.com/terms/c/conglomeratediscount.as...
I don't know how Motorola could have been fixed though.
I worked with a group of them a few years ago. Their skills were shit but they all walked around expecting managerial positions.
I also worked with a group that spun out of Paging down in Florida and helped design XM Radio's transmission protocol. That was a neat design.