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Company value is decreased when earnings are dividended out “into your wallet” or paid out in salaries, so I’m talking about neither.

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obviously, just like I'm talking about what you _do_ with the increase. Are you really just saying to leave the increase in value alone? Then why pursue it?

I'm under the impression that an increase in company value is not an end to itself, it's a means to an end (more investment, more dividends, higher sell-off/buy-off price, increased stock price, etc - all are more probable when company valuation increases).

So why are you looking to increase your company's value?

Basically, for most founders past the point where material comfort stops mattering, I think it’s power. The power to do what you want in the world. More ambitious projects, especially. Eventually that can get to extreme heights, like trying to design rockets that go to Mars, or trying to stamp out malaria.

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