Is the title is misleading? It sounds like it's a tool to build server-driven components for your native app?
We're still playing with our marketing language. Very interested in feedback on how you'd position this.
What I understand now, and where I see the value, is in this being a low-logic CMS – i.e. you can do a lot more than a flat article, but you likely wouldn't build a full app with it.
I can imagine us (as an iOS team) adding this as our Blog section in the app, and handing over responsibility for all the design, navigation, interaction, and articles, in it to our content team. They might even make our article much more interactive with this (quiz idea is great!). Currently they use a regular CMS for posts and we handle all the information hierarchy which isn't ideal.