Magazines cost money and they're still full of ads. Nothing will change online.
My theory is that publishers want to push their reader demographics in some direction, they will find a zip code that matches what they are looking for and start mailing magazines.
This is why popular magazines constantly have deals for a year subscription for $5 or $10.
Oh, maybe the parent comment is that of an idealist who thinks things don’t have to be that way…
Ads that people don't want try to be pretty, or entertaining. The prettiness is even biased towards minimalism.
edit: In the limit as bullshit -> 0, I'm pretty sure ads transform into pages from a wholesale/B2B catalog.