Magazines cost money and they're still full of ads. Nothing will change online.
My theory is that publishers want to push their reader demographics in some direction, they will find a zip code that matches what they are looking for and start mailing magazines.
This is why popular magazines constantly have deals for a year subscription for $5 or $10.
Ads that people don't want try to be pretty, or entertaining. The prettiness is even biased towards minimalism.
edit: In the limit as bullshit -> 0, I'm pretty sure ads transform into pages from a wholesale/B2B catalog.
Oh, maybe the parent comment is that of an idealist who thinks things don’t have to be that way…