1. A large portion of the purchases are repeat and some of our mentees are more than 50 questions (100+ messages) in with their mentors. It does raise the question of offering bundles vs a subscription bases model for repeat use, which is something we are experimenting with at the moment.
2. The mentees get to rate their mentors after they receive a response and we spend time with each mentor during onboarding to make sure they understand the importance of a personalized experience.
3. This is an extremely good point. We do provide question prompts and bullet point the types of questions each mentor can answer. We are still experimenting with this to find the optimal solution. We track this by looking at the conversion rates and the types of questions that result in actual transactions (users are prompted to type in or record a question in advance).