> Many of these companies create immense global value and could not possibly have gotten to where they are w/o the resources of a FAANG (think YouTube, WhatsApp) -- and if you think otherwise, where are the competitors? (I mean...this isnt like cell phone contracts, you can switch chat clients or video streaming sites easily)
Something that the CMA has recently become incredibly aware of is the power of network effects (and how they can be used to create a moat around one innovative and well-funded early-mover that prevents another equally innovative company from succeeding in the same way).
Especially where the network effect is used with deliberate non-interoperability in mind (chat clients, and the corresponding protocols that all originated from XMPP, but diverge sufficiently to prevent interoperability, as an example), they seem increasingly interested in the competition factors at play, as it allows one dominant player to entrench that dominance and can lead to an uncompetitive marketplace.
Where default settings are used to win marketshare across markets (see browser defaults, search defaults, etc.), this is one of the specific areas they like to investigate and act on.
At a recent talk, one of the heads of the CMA explained their goal here - it isn't to ruin the tech sector, but rather to ensure that new and innovative tech companies can succeed today, and in the future, without today's entrenched tech players having a de-facto veto on their success, or the ability to acquire and sink or subsume them.
The CMA doesn't want to see innovative new companies forced to get the permission of entrenched players (through platform business models and other control-yielding constructs we see being created today) to innovate - this is one of the reasons they're also looking very closely at Apple and their app store platform model, since it disallows competition and has been designed to give them a self-selected (not free-market) rent that helps them maintain their position. Decoupling the lock between the phone and the app store platform would force price competition and lead to new and innovative options, and a more dynamic market.
While this seems an unpopular view in the tech world, it's probably worth contextualising that in 2012, the average lifespan of an S&P 500 listed company was 15 years, and this has been falling since the 1920s... Today's tech giants shouldn't last forever, and newer S&P companies tend to out-perform older ones. A dynamic market that doesn't allow FAANMG to try to preserve themselves forever will likely see more growth and opportunities in the long run.
Ref: https://www.bbc.co.uk/news/business-16611040