As someone who tried to advertise on reddit (though it was > 1-2 years ago, so things may have changed)-- Reddit, along with Twitter, is very advertiser unfriendly. And Im not just talking about the users.

I literally couldnt give them my money. I wanted to target a specific subreddit, but couldnt buy any impressions on it for 3 months. The app kept forcing me to advertise on /all, or all technology reddits, which wasnt what I wanted. I did buy $10 of ads, got zero clicks, surprise surprise.

The thing was hard to setup, hard to run, hard to measure, not to mention, advertisers get treated like any other account. I was shadow banned because I was linking to one domain, and reddit considered me a spammer. But I was like, that *is* the whole purpose of advertising. I was forced to post a few cat pictures, just so I could run my ads.

Never again.

I note they have since revamped their ad site-- now there is a new site, but you have to reregister to run ads, and I dont want the hassle.

Yes, everyone hates ads, but thats how free sites make money.

Some redditors were hostile to ads, but the number isnt that big. Most users were indifferent.

Such an ad-hostile company, I wonder how they make money.