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curious what you mean. UX seems quite unique and cool to me. I'm not a power user though

Just fishing out the api keys is a feat in and of itself. Then there's like what, 3 to 5 different ways you can set up a mailing list, all using slightly incompatible methods/datastructures/layouts/whatever. By the way, I'm calling it a mailing list because that's what they are. But mailchimp has different unique terminology for each way. And that's just the tip.

MailChimp was great until it wasn't. I decided to use aweber for my last project after previously using MailChimp to manage over 100k subscribers.

That said, I highly respect the fact they've been bootstrapping. And I don't that bootstrapping has anything to do with the lousy choices made after they reached significant scale. You can't win them all.

Unique isn't always good.

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