I am a British born expat, living in Qatar, so of course I want to watch the UK orientated Netflix programming and not the Arabic or Hindi. I have a UK TV license but of course, I can't watch UK TV from Qatar. Trying to pay for things online is frequently a nightmare as many companies won't take payment from a UK card unless it's from a UK IP. Same trying to pay tax on my US houses, also some websites don't even let you connect to them unless you use a US IP address! Google rightly defaults to Arabic if you're not logged in, that's fine, but even they don't provide a simple way to change the language to English! Similar with Spotify, same with Apple music. Whatsapp voice calls are blocked in Qatar.
All of these problems and many more are bypassed with a good VPN. It amazes me how few services ever take into consideration that people don't always live and work in their country of origin. If VPN's are clamped down on it's going to make life difficult for tens of millions of people. VPN's are actually VITAL in many situations.