The theory/intent behind cloth masks is that they might capture respiratory droplets, which might decrease mixing in a congregate setting.
The cost is low, the risk is low, and the benefit (if it works) would be high. It's a no brainer: wear a mask if you are in a congregate setting until we have better data.
But that isn't what MANY lay-people understand the masks to do. In the height of the fear period of the pandemic, I would see very high risk people (age >80) saying things like that they "feel much safer going out with their mask on".
The misinformation about masks (that they protect the wearer) actually caused people to engage in riskier behavior than they would have otherwise.
edit: and as a side point: what do you think this does to people who are already fans of rand paul? It's going to just push them further towards the fringes as a "trusted" place to get information. "Well you know $the_cathedral banned Rand Paul for speaking the truth! We can't trust $the_cathedral anymore! Where should we get data? How about $the_bazaar! (chan sites, gettr, gab, OAN, RSBN, etc.)"