New white space standard: up to 22Mbps over 12,000 sq mi (802.22)

Is this spectrum encumbered by any regulations that would prevent an enterprising individual from leasing some land near a backbone connection and setting up a startup ISP?

Would LOVE to see the regional cable monopolies face real competition. 22Mbps is about 30% more downstream and 4000% more upstream speed than I get from Time Warner Cable in NYC.

[Edit:] Before you give away the answer to my first question, apparently you can sell it for $410: http://www.techstreet.com/standards/ieee/802_22_2011?product...