> SAP is one of the largest software companies in the world and also headquartered in Germany (not Silicon Valley)
It should then be noted that SAP has been left behind and is approaching fossil status. They're not a great example of a thriving European tech company (there are far better examples of that, such as ASML). If they run any slower they'll shortly be the next IBM. Someone should knock them off in Europe, they're begging to be toppled by a local, faster moving upstart.
CRM had $10b in sales in 2018. Now they're at $22b (trailing four quarters).
SAP had $23b in sales in 2018. Now they're at $27b.
Run a reasonable growth projection on the two for the rest of this decade and it ends with CRM being twice the size of SAP.
And of course everyone knows the AWS growth story.
I suppose SAP is keeping growth pace with Oracle, which similarly has little growth and is also a fossil that is hoping to not get killed off in this era's inflection.
In the time that Microsoft has become a planet eating juggernaut with $70 billion in operating income, SAP has been mostly swimming sideways. Azure is an increasingly huge business for Microsoft, and it'll end up larger than SAP all by itself. SAP used to be a substantial peer to Microsoft in the software world, if you go back ~15-20 years ago, in terms of scale. SAP was a very prominent first tier software company, now they're not, they're fading (and yes, I know lots of companies still use their software; the same goes for Oracle).