Long story short - hype and broken promises. About security. About scalability. About proof of stake. About code is law. About the world computer. About deadlines and timetables. All the way to the very beginning of the project, although the author doesn't go there. Make the thing so damn complicated few can reason about it or see the time bombs hidden behind the marble pillars.

That's a recipe for a high priest class.

Still, the hoards eat it up. It's a testament to the power of complex, flawed ideas, marketed to the hilt, and the promise of riches if you stick with the leadership.

It's really a recipe for a technology religion.