All this talk of culture got me thinking of Zappos and all the great things that Tony Hsieh & his team are doing there. Although Zappos is equally serious about their culture, it's interesting that it seems very different from Bridgewater's - or is it? Both are incredibly successful, quirky companies run by very strong leaders with a lot of charisma, totally dedicated to their principles, companies and corporate culture. Comparing the cultures of these companies would be very interesting - maybe something for a journalist or blogger?