So that means the addressable market shrinks. Think premium black-car-only service; Uber’s roots). Why can’t such a service find demand/price equilibrium? I think it can, but not in a manner that can justify Uber’s “unicorn” valuation. And I think that’s at the core of Uber’s conundrum/identity crisis: it provides value, but with tech-company cost structures. However, it doesn’t deserve tech-company valuations because it’s just not as scalable — it’s tied to operating in the physical world, with physical constraints.
If the strategy is to burn cash, continue entrenchment, and eventually leapfrog to self-driving Ubers (mitigating the scaling/cost problem to an extent), then that’s a war of attrition. Fingers crossed.