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It looks[0][1] like they do want to be an OS comes with your computer, which is pretty exciting.

[0]: https://news.ycombinator.com/item?id=28133146

[1]: https://au.starlabs.systems/pages/laptops

I see that as "I set my mom up with a nice linux distro that works for her instead of driving her back to her (ransom/ad/whateveriship)ware filled windows life"

So yeah, there's definitely a value IMO. In fact, I know for a fact that my mother in law has been using linux for years because they just set it up for her and installed whatever she needed to get stuff done (libreoffice, zoom, whatever).

Further, I would argue that every user is a potential power user and part of the job of personal computing software should be to be an onramp to power-user-dom.

Based on how they redesign the installation process, its seem vendor-installed OS is the move here. So this might be the OS that came with the computer

The group is probably small, but Zorin OS is also a distro aimed at non-power users, and I installed it for my grandparents' slow computer.