I think one of the reasons for TikTok’s success is that the content exists outside a timeline. Every tried to figure out when a particular TikTok was posted? It’s very hidden. That means two things:

* More content for the algorithm to present. It’s quite happy to reach way back into the past to show you something you’ll like.

* No time-sensitive content. This suppresses a lot of the political and outrage-driven content that plagues Twitter and Facebook (and to a lesser extent, YouTube, which does seem to favor recent content)

As a result, like others I find TikTok a breath of fresh air on the internet.