1. Company makes unpopular decision (cuts a benefit, partners with someone unpopular, enforces some tedious process to make management life earlier)
2. Next poll season comes round
3. Shock, results are down
4. Declare an aggregate engagement measure as an action item which incorporates both the happiness metric but others such as understanding of company strategy
5. Declare the problem with this metric are line managers not conveying company direction well enough
6. Declare you're taking action by measuring line management on this metric
7. A bunch of ensuing makework on something execs think is important (at a certain size, a singular company vision is just too generic for line employees to care), yet they sell it as taking action