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Comment by Rifanditto91 | Hacker News Reader

Hey HN! We're Ditto and Dito, co-founder of Sirka (http://sirka.io/). Sirka is a subscription-based mobile app that helps customers lose weight by connecting them with dietitians. Think Noom for Southeast Asia.

There are more than 150M people in Southeast Asia struggling with overweight, obesity and diabetes. Sirka cuts through ‘fads’ and low accountability by creating evidence-based plans supported by daily communications with registered dietitians. Our customers love using our product to get daily advice, reminders, and encouragement through their diet journey and on average have 5% weight loss after completing our program.

I have 5+ years of experience in Product and Growth for SEA online consumer services, including Grab, and my co-founder Dito previously worked as the strategy health insurance for Grab. We'd love to speak to any of you that are curious about what we're doing or if you have any ideas/ challenges for us.

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As an Indonesian, it's nice to see an Indonesian startup accepted in YC. You have a noble cause.

The challenge is probably in marketing. There is a positive body movement. Any body should be accepted as they are. Any body is beautiful. So when you try to market your app to obese or overweight people, things can get awkward. So good luck!

I, myself, try to gain weight. So I'm not your target. :)

your username reminds me of indonesian version of patlabor anime ending haha, good times after school anime :)

Thanks @langitbiru for your kind words! We also have health coaching program in our app, including weight gain from better nutrition and intuitive eating mindset. Hit me up should you be willing to try our app, we have AppLaunch promo ongoing now ;)

I am sitting here going well I hope they don't decide to market it by negating the body positivity movement.

Echoing the others here: great to see another Indonesian company at YC! I looked at your site and saw no career/jobs page. What's the situation for your Tech/Engineering side? Your product page have a lot of features described (fat loss program tracking, meal planning, live chat, etc), is it all ready right now? I'm interested in joining the company on the Tech side if the conditions match.

Thanks for the support @raihansaputra ! Already reached out to you for potential collaboration yah ;)

Indonesian here - always cool to see Indonesian startups in YC!

Ditto and Dito, what made you want to work in this space? Any stories? (personal or from talking to users)

Also, what alternatives do people trying to lose weight in your target market usually use?

Hey @jadk157, thanks for the support! We deeply believe in the cause since both of our parents are in chronic conditions that require them to have strict dieting and daily monitoring. We build Sirka to help people in similar conditions improve their lives and even prevent it from first place. Long journey onwards, but excited to tackle this huge problem in Indonesia's healthcare!

Great job guys! Congrats on the HN Launch. More power to you.

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