In the past, Google felt more like a sophisticated professional tool. If you made the effort to click through the results beyond the first page, refine the search query increasingly and, on occasion, enclose individual terms in quotes, you sooner or later landed a hit.

Nowadays, the query you enter into the search field is answered by an AI algorithm that works more along the lines of "I know best what you're looking for". For users who are not very knowledgeable about search engines and tend to search rather superficially, this apparently works quite well. For professionals who want to dig out the really interesting hits in the deeper part of the web, an AI-powered search engine of this sort is quite frustrating.