Note that Jack Ma, alibaba founder, romanticized 996 as a blessing of fortune [1,2]. 996 being another hallmark of toxic working culture in China, signaling the potential of more troublesome culture issue at alibaba and many other big corps.
[1] https://www.cnn.com/2019/04/15/business/jack-ma-996-china/in...
[2] https://github.com/996icu/996.ICU#capitalists