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Company: Excuse me, would you mind us profiling you through an accurate survey of most of your everyday purchases?
Customer: Heck no!
Company: What if we let you collect "points" that will maybe someday safe you a little bit of money on one of these purchases?
Customer: Sign me up!
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Company: Excuse me, would you mind us recording everywhere you go all day every day and store that information for at least six months?
Customer: Heck no!
Company: What if you get a pocket computer with fast mobile internet connection in return, the corner stone of modern life?
Customer: Sign me up!