Ultrabooks to be priced above $1,000

When they first talked about ultrabooks they showed one that was $999 and said they are going to be "under $1000". Well considering the "under $1000" meant $999 then, I knew they won't be able to hold that price for long. Intel wants ultrabooks to be above $1000, because Intel cares a lot more about profit per unit than they do about volume.

Intel's DNA is to sell expensive chips. This is why ARM will disrupt their low-end/mid-end laptop ranges within the next 2 years, when Chromebooks, Windows 8 machines and even Macbooks will start having ARM chips.

The whole point of the ultra-books was to make reasonably priced, decent performance (ULV chips )but slim and good looking notebooks, but they are now turning them into "premium" notebooks.