They are struggling to sell their techno to people who need them deeply, for a lot of reasons. But one of them is that they are a tricky choice. It is not a database technology, so not a developer choice but also their technology is only useful to developers.
As a result they have to try to sell their product when you need a search but no developers are working on it. That's how you end up powering external and internal documentation portals. That's really a waste of resource