Did you even read the abstract of the TFA? This should not even be a cultural background issue. As an L2 English speaker myself I have never ever thought about throwing a thesaurus onto some established phrase so I can turn “artificial intelligence” into “counterfeit consciousness”, or “deep neural network” into “profound neural organization”. These are deliberate use of fancy words without trying to make sense.
Heck, we got a word for this sort of rampant plagiarism masking on Chinese internet — 洗稿 (manuscript (or blog post)-laundry).
OT: I do appreciate the funny phrase “elite figuring” for HPC. It’s kind of like how they translate things to Anglish.