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> Since I made up that word and it was 14 characters long, are they just going to keep it for 20+ years?

Usually they set up analytics on the holding page, and only renew if it reaches a certain threshold of traffic.

It can also be bets. You buy domains based on likely emerging markets, trends and keywords and you drop them if they stop getting traction. May be awhile before you actually catch much traffic or value from those words but it only cost $12/yr while holding the bag. You prune the ones that fizzle out.

Interesting; makes sense. I guess there are SaaS or perhaps self hosted solutions that facilitate that. Does anyone know what services are being used? Or are people mostly building their own pages?

You can probably use google anayltics to setup a simple tag.

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