I liked Alex’s suggestion though: when it’s a highly complex issue, the best solutions happen when you can bring together the right experts in their field together, and collaborate, and I think it’s a very fair critique of Apple. It’s hard for me to imagine a situation where showing up at the conference, sharing a preview of what they were thinking, and then hearing the feedback would not have been beneficial.
(Speaking as a reasonably happy Apple user, I wish openness for some of these things was a little bit more of their DNA. When you’re as big as Apple, people need to just recognize that the standards are different. It may not be fair. But it’s just the way the world works.)