Or new entrants just pricing everything the same as previous entrants to grow the industry, and avoid competition on anything besides quality and specific needs/desires from the plant,

but it's not surprising that an industry still maintaining some semblance of customer service is a weird sight to behold for folks.

Sure, up and down the chain, but with that much surplus? That would be irrational. I don't understand. Do you mean it's like farmers dumping millions of gallons of milk to quash supply and support price x? To what end? They're worried if they flood the market, price drops? (To say nothing of legality, because I know nothing.)