> Apple's mistake is that they seemingly believe there is pushback because people misunderstand how it works.

They don't believe this. The lack of understanding trick is often used by governments and corporations because it robs the opposite party the choice to oppose, as opposition is framed as lack of understanding instead of a political choice. It's a semi-elaborate way of calling idiots people who disagree. This is why governments "educate" on topics they don't people to oppose.