To your point, we are trying to be all of things... and I would add community to that list.
In terms of where we're starting, I'd say we've headed down the dual path of curator and studio. Five years ago, I think we could've been just a curator and come out earlier with a differentiated product. But today, with so many curated options out there, content differentiation was something we felt was key (and a part of our go to market).
With those paths, we offer creators at a certain point in their journeys they don't get elsewhere: investment. And at the same time, our viewers get to be among the first to discover new talent.
But like you said, we have lots to do to prove ourselves to many entities... so we know we have our work cut out for us!