My perspective as a white man is that when black people create something for themselves like this, it's reclaiming the power. Like how they use the N word with each other, or how Gay people use that word, it's a reclaiming. Taking the hurtful racist division and turning it into something empowering is the point.
I have no idea if that works in the long term or not, but I always think about Morgan Freeman who said something like the only way we can solve racism is if we stop talking about it