Color Founder Plots Data Atom Bomb

"He said Color Startup will make advertising more relevant to consumers since it will know where a person is, who they are with, and what kinds of behaviors the person demonstrated in similar situations."

Utterly horrifying if it's true. If this is an indication of what's to come I'll be avoiding any offerings from Color like the plague. Is it out of the question that someone could base a software company on a service that doesn't involve marketing or invasion of privacy? Is that too much to ask?

Cool story, but what is a data atom bomb? I might be blind or something, but I don't see any mention of atom bombs in the article...