If (# CPU Cores / Load) > 1, shit has hit the fan
I disagree with 0.7 being the starting point for investigation on extraneous load, but you should be more worried about changes in 1st or 2nd moments in the load (velocity and acceleration), which as analogy on the link, you don't care too much about steady traffic, it's when traffic starts bursting at the seams.
Having a machine running at 0.75 load for a shared machined (say a development database) might actually mean your resources are actually being consumed regularly. Albeit seeing that average load climb slowly towards ~1.0 means you need to fix it before the pipes clog shut.