I know a local family who has a daughter who's been in therapy for the last 3 years because she fell victim to the type of thing Apple is discussing in this post. They are firmly advocates for better parent education and oversight, sharing their experience so that other people can hopefully never have to deal with the same thing. They told us about an app called Bark[1] that's supposed to really help with a lot of this stuff and seems inline with what Apple is talking about here. I'm pretty happy to see it will be built in.
> The Messages app will use on-device machine learning to warn about sensitive content, while keeping private communications unreadable by Apple.
All the parental controls in the world don't prevent the fact that getting your kids a phone in this day and age is a pretty terrifying experience if you know what type of things are out there.
> When receiving this type of content, the photo will be blurred and the child will be warned, presented with helpful resources, and reassured it is okay if they do not want to view this photo. As an additional precaution, the child can also be told that, to make sure they are safe, their parents will get a message if they do view it. Similar protections are available if a child attempts to send sexually explicit photos. The child will be warned before the photo is sent, and the parents can receive a message if the child chooses to send it.