I realize that you're trying to create your own brand, my concern is:
- if it's a brand that does all cuisines, it is going to attract people mainly because of the price point, and not uniqueness
- if the idea is to build multiple brands, one each for a specific type of food: a brand for Pizza, another for Biryani, etc., then scaling each is its own demon
please correct me if I'm not understanding it right.
On a side note,
> But it didnt work and they shut down all locations
Do you have any knowledge of why it didn't work? I have a few thoughts around this, and have discussed this with a friend who's a restaurateur, but would love to hear from you!