This is just an ad for your company

Ever since GDPR and then CCPA were announced I've had vendors trying to sell me on solutions to manage our data - often heavy-handed solutions that come at a high technical cost. The sales pitches always stand on scare tactics, that the very existence of the company I work at is at risk.

But when I talk to lawyers they are less worried. They tell me all the best practices we already follow mostly protect us, that we need to make some minor changes here and there.

So, over time I've learned to ignore scare tactics like this. My experience is articles like this are sales pitches and not a good faith attempt at educating us.

The news of a GDPR fine against Amazon somehow flew past me. After reading this article, it seems like it's a done deal, so I did a few quick searches. Among them, The Verge reported it[0] last week, but they include a response from Amazon which includes this very relevant sentence:

> We strongly disagree with the CNPD’s ruling, and we intend to appeal.

Call me jaded, but I'm sure this will drag on for years and end up being settled for a paltry sum.

[0] https://www.theverge.com/2021/7/30/22601661/amazon-gdpr-fine...

The topic of this article is potentially interesting, but this is just a poorly-written advertisement for Alias' services and doesn't address any of the actual issues with Amazon's GDPR compliance in depth.

We use Iubenda and it’s best solution I found to manage privacy policy, cookie policy and terms of service.

If this was titled "why GDPR fine will be a game changer" and then speculated that Amazon might do it correctly, it wouldn't feel overwhelmingly like an ad to me.