Andy Rutledge has very strong right-wing/libertarian opinions and has long hated the New York Times. I think that's why he chose it to dissect, when there are more obvious choices with a clearly strong editorial bias that need a "re-design"
https://twitter.com/#!/andyrutledge/status/95664717669994496
https://twitter.com/#!/andyrutledge/status/94536441488621569
http://www.andyrutledge.com/how-to-join-aiga.php
Again, if it works for him, great. It just makes it harder for me personally to be objective about him and his work.
However, knowing his political positions would immediately put you in either a positive or negative (depending on your position) frame of mind and would stop you from having a fair and balanced opinion.