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Well this really debunks my common phrase “Apple is a Privacy company, not a Security company”

I can’t say I’m surprised they are implementing this (if true), under the radar. I can’t imagine a correct way or platform for Apple to share this rollout publicly. I’m sure nothing will come of this, press will ignore the story, and we all go back to our iPhones

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Apple only claim to care about privacy because they couldn't manage to compete with Google on running ad-serving cloud service. Since they couldn't sell ads in meaningful number, they figured they might as well brag about it.

But Apple iCloud for ex doesn't intrude on your privacy any more or less than Google Photos.

Apple, like all companies is a Money company.

And a "subject to other powers" company.

This is really a pointless comment - yes all companies are ultimately there to make money, but that does not mean always blindly doing whatever makes the most money in the short term. Clearly apple sees value in marketing themselves as privacy friendly.

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