The amount of mis- and dis-information only makes that harder. When so many actors are actively working to undermine your message.
I’ve noticed HN seems to entirely ignore the human aspect. Doctors understand it.
Tell all your type 2 diabetes patients if they dont take their medicine they’ll lose their legs. And guess what? 20% will lose their legs.
People aren’t robots. People are emotional. People aren’t always logical. People do the opposite. Why? Just because.
That’s the hand you’re dealt. Find a solution.