Case in point: OpenStreetMap (run by volunteer sysadmins) provides completely open, machine-readable data dumps. You can use these to set up your own geocoding, rendering or similar service. There is copious documentation, several post-processed dumps for particular purposes, etc. etc.
OSM also provides a friendly, human-scale, user-facing interface for map browsing and search. There are clearly documented limitations/TOUs for automated use of this interface.
Does that prevent people from setting up massive scrapers to scrape the human-facing interface, rather than using the machine-facing data dumps? No, it does not; and the volunteer sysadmins have to spend an inordinate amount of time protecting the service against these people.
DataHen's proudly admitted practices ("No need to worry about IP bans, we auto rotate IPs on any requests that are made."; "our massive pool of auto-rotating proxies, user agents, and 'secret-sauce' helps get around them") is directly antithetical to this sort of scenario. I find this incredibly irresponsible and unethical.