First Nokia, Now RIM: The Mighty Are Falling
wired.com
wired.com
The innovator's dilemma really takes a toll on company's who main source of revenue is being disrupted and at the same time have to report to shareholders.
Do you have a suggestion of what it should be called, then? Sounds disruptive to me.
Christensen's basic thesis is that disruption is primarily a marketing phenomenon, not a technical one. If an innovation is clearly better to what came before, the incumbent companies will start to use it since it's what their customers demand. However, if an innovation is worse-but-cheaper, the existing companies won't be interested, but new startups will spring up to sell the disruptive innovation to previously unserved markets. Over time the new technology gets better, replaces the old technology, and the incumbent firms that didn't switch get disrupted.
tl;dr: everyone thinks they know what "disruptive innovation" means but they don't. Read this: http://en.wikipedia.org/wiki/Disruptive_technology or C. Christensen's book.
However, your brief definition skims over way too much of the theory. Disruptions don't always have to be cheaper or "worse" in the qualitative way that is generally understood. To disrupt, an innovation simply needs to be substantially better on a dimension that the new market cares about, while being referentially worse (compared with incumbents) on a dimension that the existing market and incumbent producers care about strongly (and therefore aren't incented to compete against the disruptor until it's too late).
This is a completely consistent with Christensen, and also with market reality. However, Christensen was wrong about the car because he didn't follow his own logic. Do you see buggy and horse whip manufacturers anymore? Do you see people raising horses for transportation? How about trains as the primary (dominant) form of mechanical overland transport of goods and people? Cars were initially "worse" in that they spewed lots of dirty soot into the air, required fueling stations that didn't exist, could only drive on paved roads (which also didn't exist), and broke down constantly (which meant everyone that drove one had to be a mechanic). But, motorized vehicles were also superior in that they could go faster for very long periods of time without needing rest, they were cheaper per mile to operate than a team of horses, and they were fun to drive, offering a sense of freedom. Cars disrupted lots of things -- you just have to identify the right market and the cause of its disruption.
The fact that the very first cars were really more hobbyist or wealthy-man's toys is irrelevant -- so were PCs until they became economical and found their niche through VisiCalc spreadsheets.
The fact that Christensen wrote the seminal books and made the observations from which the theories were derived doesn't mean either that he is always right, nor that he always applies the theories correctly to predict disruption. He famously declared both the iPod and the iPhone to be not disruptive at their introduction, yet they are archetypal examples of disruption.
In 1949, Thomas Watson Sr, IBM's then president famously declared that he couldn't envision a need for more than 12 computers to satisfy the needs of the entire world. Sometimes we're too close to things to see the forest for the trees.
Also, the Wikipedia article has been overwrought by many techies who think it's about technology, and as such isn't an entirely accurate or good summary of disruptive innovation. In that respect, you are correct -- technology is neither necessary nor sufficient for disruption to occur, but correct market segmentation and positioning strategy, having the minimum viable feature set to satisfy an unmet or underserved need, targeting a market slice that is willing to pay to have its problem solved at a price that you can afford to make it are all critical properties of disruptive innovations, and they are entirely about marketing and business model, not about technology.
Still, we all know that the majority of disruptions are enabled by new technology because it can create opportunities to solve unmet needs at a price point acceptable to an unserved market.
I don't know if that better answers the original question, but it is sometimes, although not frequently the case that disruptive innovations are more expensive than what they replace. The iPhone is a great example of this, as is the original IBM PC which was far more expensive than the PCs that came out of the late 70s, but had the big advantage of IBM's imprimatur endorsing it plus an open architecture, which attracted apps and an ecosystem of vendors springing up to support it.
There is an ebook discussing the widespread misunderstanding of disruptive innovation and why it matters available at http://tiny.cc/disruptve_confusion_ebook
RIM's only survival strategy is to stop playing catchup with me-too products that the market has already passed, and to offer something different leveraging their proprietary platform if possible, but satisfying and targeting a completely different market need, such as doing mobile social more elegantly or something like that. I'm in process of writing a detailed analysis of RIM's missteps that have enabled disruption, and why their current strategy is pointing them to oblivion. This article is killer for RIM -- only 26% of Blackberry owners plan to get another! http://tiny.cc/iphone5_kills_the_pack
All the things RIM does well for enterprise, Windows Phone is likely to do better over the long term. And with Nokia getting set to leverage their existing reputation for quality on top of WP7, it is hard to see what RIM can bring to the table when it comes time to convince IT. [http://www.cio.com/article/501815/iPhone_3.1_Breaking_Exchan...]
If management can afford to cut staff by 10%, the C and VP level management should be fired. Start by cutting at the top, not at the bottom.
Cutting that deep means that management was fine with spending money like drunken sailors. Nothing RIM or Nokia has announced in the last few months in terms of changes has shown that they are going to do anything other than wither and die on the vine.
"Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff."
Apple?
Apple laid off 4000 in 1997. I've heard things went pretty well afterwards.
Look at the bright side though - 2000 of mobile developers is relieved from working on dead-end products and ready to be injected into red-hot mobile hiring market to work on the successful mobile products. Its win-win for everybody - the developers, their new companies, consumers.
From my knowledge, there are competing software/apps within the internal RIM ecosystems itself so these people that got laid off could potentially be the result of internal wars.
For example: software A that was built using the old RIM ecosystems (from the OS, the API, the toolkit, etc) and old mobile paradigms/concepts competes against software B that was built based on the latest web 2.0 + mobile crazed. Perhaps it's time for software A to die. Some companies might just shift these engineers to software B's team while other decided to shut down the whole team (sometime it's not easy to integrate new team members, especially if software B was a result of acquisition).
They were hiring anyone and everyone they could for a while there, so I think this is a good move. Keep the best employees are double down on them.
That may make adapting to changing situations harder.
"Nokia’s strategy, insofar as it’s actually had one since the tie-up with Microsoft, has been to hang in there on volume sales of dumbphones until it could deliver world-beating WP7 handsets. The major risk here, other than the wild unlikelihood of WP7 ever becoming anything consumers actually want, was that the Chinese electronics industry would undercut them on price-performance. I predicted this would happen, it is happening, and Nokia’s disastrous July earnings call is the result."
Edit: Yes, here it is: http://www.bgr.com/2011/06/30/open-letter-to-blackberry-boss...
"Just because someone may have been a loyal RIM employee for 7 years, it doesn’t mean they are the best Manager / Director / VP for that role"
...although maybe they're doing the reverse...
I think RIM should learn from Nokia's mistake and switch to Android soon as possible. This is the only way to survive for them.
If things would be as easy as that, flip to Android and compete with the rest... to the bottom. How would you differentiate yourself vs HTC, Motorola, etc?
What if the Chinese android handsets comes up with cheap mobile phones similar to BB hardware interface (the golden keyboard, you know that BB users love BB because of the keyboard).
Switching to Android makes RIM an average company like everybody else.
This is very similar, actually, to having better hardware and nicer UX layer on top of a common platform where all devices can run the same apps.
I know several people who still use blackberries because they are fundamentally superior for certain business needs. But that's just an extreme corner of the market, ultimately people will make due with other options that are "good enough" in order to take advantage of other benefits.
As far as the lowest common denominator problem, if you think htc, samsung, and motorola are in a race to the bottom then maybe you haven't been paying attention.
Race to the bottom doesn't necessarily mean a bad thing if you can produce the cheapest alternatives. But it is bad if you can't do that.