The Internet is like a free cafeteria (yay!) where the heroin is right next to the broccoli, but also heavily advertised and dressed up.

Coercing people into making good choices in a non-starter. We need a huge broad based social effort to educate each other on how to be safe. The government can't be trusted to do it for us. We can't just say "coerce the bad guys into submission", because the bad guys will do the same and are better at it.