I would say: come up with a better idea. I know it's in vogue to claim that "ideas are worthless' and "it's already been done before", but quite honestly, I think that's crap.

Personally (me, one individual) have 4-5+ solid "ideas" with significant market research behind them. None of them have competitors, whatsoever, and all of them solve huge problems in the marketplace. The only thing holding me back is a lack of technical skill, which I am solving by learning how to program.

So, that being said, I would think a little harder. Rome wasn't built in a day, and an original idea isn't likely to come in a weekend.