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This is just a sleazy marketing tactic, no matter how you sugar coat it.

Do we really need more manipulation in the world?

Stuff like this should have a warning label, "generated by a machine" or something similar

Interesting point! We’re not looking to fool anyone. More so we’re looking to provide more personalized experiences that otherwise weren’t possible because of the scalability issue. Think Tony stark personally welcoming you to an Iron Man video game :)

Would you rather be told the content is generated before or after you see the video?

Absolutely before, I expect deep fakes like this to be regulated as such

Sales/marketing can definitely seem unsavory at times. Our thought is that these videos aren’t much different than a personalized email through MailChimp- they just provide a new format that is more personable and consumable.

There are also use cases that were working on with tele-health companies, allowing providers to send updates that build trust with patients that they otherwise wouldn’t have time for given the scale.

There are a lot of use cases to build more immersive experiences!

Reply on news.ycombinator.com