because it doesn't even have the sugar water taste going for it. it been so over optimzed for appearance shape and shelf life that the texture has become unpleasant, the flavor is non existent, and for years it was "The Apple" you have generations that had one of those awful thing sent in their school lunch every day (and usually threw it away without a single bite), that have grown up had enough of this garbage apple and it is now emblematic of bad flavorless fruit and vegetable in stores.