What's quite nice with the HTML output view is that it stores stats even if the underlying log files are rotated/deleted - however if the goaccess process ends (like if your server needs to restart) you lose all the historic context.
I detailed that in a (lengthy) blog post if you're interested: https://arnaudr.io/2020/08/10/goaccess-14-a-detailed-tutoria...
Semi live and super useful without having to use 3rd party services like Google Analytics. The HTML report is self-contained (single file) and thus can easily be shared (or just statically hosted).