We’ve been misled for so long into thinking this is a consumer problem that needs downstream solutions. Actually I think it’s a regulatory problem that needs upstream regulation
We think of milk men and the reusable coke bottle programs as archaic in the day of instant gratification from something that you then just throw away after single use.
Milk companies, and the coke cleaning recycling program (in the Philippines) for example are good examples of a more closed loop packaging solution.